Cumberland Council is rolling out an exciting new campaign to combat the littering issue that affects communities throughout the region. With over two million pieces of litter dropped across the UK every day, the problem has reached a critical level. Studies have shown that the presence of rubbish can encourage more littering. This can create an unsightly environment that diminishes community pride and impacts overall well-being.
This bold initiative is not just about cleaning the streets; it’s about sparking a lasting change in behaviour. The Council aims to empower residents, community groups, and businesses to take control of their surroundings and make a tangible difference.
To support these efforts, the campaign will offer practical resources such as litter pickers, hi-visibility vests for both adults and children, gloves, and refuse bags, alongside safety guidance to ensure effective and safe clean-up activities.
What are the key elements of this campaign?
One of the key elements of the initiative is the ‘Litter Champions’ programme. This programme will encourage community groups and businesses to organise litter picks, with the Council providing waste collection support afterward. Additionally, the Council is introducing a business adoption model, urging local businesses to take responsibility for the upkeep of nearby areas. This initiative ties in beautifully with corporate social responsibility and staff well-being programmes.
The campaign also includes targeted clean-up events and action days. These events will be organised by community groups, social landlords, and businesses to assist residents in clearing their homes, backyards, and gardens, thereby reducing clutter and mitigating the risk of fly-tipping.
Councillor Denise Rollo, Executive Member for Sustainable, Resilient, and Connected Places, highlights the broader benefits of the initiative:
“Litter picking is about more than just cleaning the streets; it’s an opportunity to engage with neighbours, stay active, and contribute positively to our community. By joining forces, we can create cleaner, healthier spaces and instil a sense of pride in our local area. This campaign is about fostering a caring community, not just tidying up.”
“Through collaboration, cleanliness, and community engagement, we support residents’ well-being. These are core values of Cumberland Council’s Plan, where health and well-being are integral to everything we do.”
How do I get involved?
If you’d like to get involved or need more information, please email wasteos@cumberland.gov.uk or visit Cumberland Council’s website.
